From Antwerp to São Paulo. And the world was watching.
context
approach
plot twist
results
the bigger picture
shared expertise, bigger impact
international press coverage
why it worked
why it works
view all cases
manley is a strategic PR and storytelling agency. We help organisations earn the recognition they deserve through the media, so their impact lands with audiences and policymakers. Since 2014 we've spotted the strongest stories inside companies and put them on the page with edge. From Antwerp, across Europe. In a world full of AI content, authentic stories are the only ones that still count.
fintech · three years building the story
Portrait of Thomas Bohner and/or Maxim Piessen (Credix image library)
From the first funding round to an in-depth interview on the 50th anniversary of Tier 1 business magazine Trends: manley shaped the narrative at every growth stage, so every milestone became a story that stuck.
Local SMEs in emerging markets like Brazil are full of potential, but get stuck at traditional banks in slow, bureaucratic credit processes when buying goods.
Credix solves this with an innovative fintech platform that embeds credit directly into the payment systems of global players like Nike, Volvo Trucks and Panasonic. Local entrepreneurs get immediate access to the working capital they need, while these top suppliers secure their cashflow at the same time.
Through smart, automated analyses, Credix bridges institutional capital and the entrepreneurs who actually keep the economy moving. Faster, more efficient and fully digital.
A disruptive fintech story doesn't build itself. manley brought structure to the strategic narrative of Credix. We translated the complex technology and their big ambitions into clear positioning for the market. That's how Credix earns the right editorial attention in the right media.
Thomas Bohner, CEO and co-founder of Credix
structural presence, milestone after milestone
manley has worked with Credix since 2022 — and that's exactly how good PR works. Not as a one-off around big news, but as a structural presence that builds a story over time.
Every milestone gets its own communication strategy. Every round of press attention lays the foundation for the next.
2022 — Series A: €11.32 million.
Strikingly young Belgian entrepreneurs raise a serious amount to solve a fundamental problem in Latin America. A unique, compelling story. But behind the round sits a complex tech story built on blockchain and AI. manley structures it into a clear, strategic narrative. We frame it not as financing news, but as the start of a unique international growth story. The news is picked up widely by De Tijd, Trends, DataNews, Tech.eu and others.
2025 — Credix takes the next big step
with a combined €78 million in financing. The capital comes from Latin American heavyweights like Patria High Growth and BTG's Polígono Capital.
Since launch, the company has also pivoted strategically into embedded finance and AI-driven credit analytics.
manley translates both this new direction and the complexity of the multi-million deal into a clear story that's relevant for a Belgian audience too. The result: broad visibility again in titles like Trends, Trends Z and De Standaard.
June 2026 — Trends, 50 years, 50 people.
For its 50th anniversary, Trends selects fifty people shaping the future of Belgium. Triggered by our earlier dossiers on Credix, the editorial team reaches out for an in-depth interview with Thomas Bohner, CEO of Credix.
manley then guides the full trajectory. We streamline the briefing, prepare the strategic talking points, and safeguard the quality of the text up to the printer. The result: strong, substantive positioning inside a prestigious anniversary feature.
Trends press clipping — Thomas Bohner: 'We do the work of five hundred people with fifty'
the bigger picture
the right frame, every time
The biggest challenge at Credix isn't the news — that's there. It's the complexity of the story. The technology is intricate, the market is far away, and the financing structures aren't obvious to everyone.
But the human story sparks imagination: two young Belgians solving a problem that touches millions of entrepreneurs. manley makes sure that story gets the right frame every time — per outlet, per moment, per audience. That's the difference between a press release that gets read and one that gets archived.
- 2022
- Series A — €11.32M, broad Belgian and international press
- 2025
- €79.7M funding round — Trends, De Standaard, FD Magazine
- 2026
- Trends 50 years — Thomas Bohner selected
Three years, three milestones, consistent media build-up in Belgian and international press.
2022 — Series A:
coverage in De Tijd, Trends, DataNews, Business AM, Tech.eu, Kanaal Z, Made in Antwerpen.
2025 — €79.7M funding round:
coverage in Trends (print + online), Trends Z (TV), De Standaard, FD Magazine, De Vlaamse Ondernemer, Made in Kempen.
2026 — Trends 50 years:
Thomas Bohner selected as one of the fifty people who will drive Belgium forward over the next fifty years.
By being consistently present, at every milestone, something appears that money can't buy: a reputation that starts to amplify itself. The Trends interview didn't come out of nowhere. It's the result of years of work.
The world Credix operates in is genuinely complex. But the human story sparks imagination: two young Belgians solving a problem from Antwerp that touches hundreds of millions of people. manley made sure that story got the right frame every time — per outlet, per moment, per audience.
And by being consistently present, at every milestone, something appears that money can't buy: a reputation that starts to amplify itself. The Trends interview didn't come out of nowhere. It's the result of years of work.
about manley
manley is a strategic PR and storytelling agency. We help organisations earn the recognition they deserve through the media, so their impact lands with audiences and policymakers. Since 2014 we've spotted the strongest stories inside companies and put them on the page with edge. From Antwerp, across Europe. In a world full of AI content, authentic stories are the only ones that still count.